Beware Idea ad - mind your health & safety

The recent idea ad is advising us wrongly i think. The ad encourages everyone to 'walk while you talk'. This i think is wrong advice. The ad may be scoring brownie points for advice on health but what about the unsafe practice of walking while talking?It is very likely that you may end up in accident situation - look at the case of a person walking on the marine drive parapet wall being admonished to 'walk while you talk'. It is very likely that this person may fall either on this side of the parapet wall on to the promenade or oops the other side in the sea. And look at another shot which shows the 'walk/donot walk' sign on the road crossing. This also according to me will make a person walk when the 'do not walk' sign is on.
Its all right to be extra creative in the ads. But what about the disastrous consequences of such advice? The advertisers should give more heed to their ethical social responsibilities, while releasing ads.

Comments

  1. Vishal AsraniAugust 24, 2009 at 11:29 PM

    Well I agree that the IDEA's idea isn't feasible in all situations. However,if we take to our discretionary powers while deciding whether to walk while talking or not, in certain situations it will help us maintain our health.. like walking in a park, on the footpath, etc.. wat say Sir?

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  2. anindita chatterjeeAugust 25, 2009 at 1:03 AM

    Its true. But what I think the ad wanted to focus on is that we need to do some exercise in order to stay healthy. Also these days people spend most of their time talking on the phone. So while we are doing that we can walk while we talk, so that we get the needed physical exercise as well, and cut down wastage of hours. I think, by showing the man walking down the pier, and on the road, what the ad tried to convey was that while we can walk while we talk, we should also selectively chose the place where we answer or make our calls. As you rightly mentioned, it is dangerous to walk in those places. But it is also dangerous to talk while walking on a road. It would be better to avoid such calls. This could also be a message in the ad.

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  3. nilakantanAugust 26, 2009 at 9:17 PM

    it is ok to take a different stand on this issue and some people will obviously side with the admaker. choosing the place where we talk is not indicated in the ad anywhere. precautions could hv been indicated by showing the person advising the man on the pier to get down on the promenade and continue talking. once again the ad could hv shown a person talking on the mobile stopping at the road crossing for the traffic. when these indications are not there we can only take the ad as not covering these points.

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